Marketing the CPA in Public Practice

Description

How do you market your accounting or tax practice? Or your department within a practice? Or yourself? Learn how you can satisfy client needs versus traditional selling to expand your practice. You'll also gain an understanding of your target market, marketing and branding, and we'll reinforce business and personal marketing through a series of real-world scenarios. Through only minor changes in your regular business routine, you'll become a more effective marketer.

Highlights

The marketing concept The target market, branding and market structure Business and personal marketing Marketing applications through case scenarios

Objectives

Review the importance of the marketing concept. Explore the concepts of the target market; branding; industry and personal life cycle; and market structure. Differentiate business and personal marketing. Apply marketing concepts to real-world scenarios.

Designed For

CPAs who are sole practitioners, partners, department managers or staff accountants.