Description
In today's competitive business world, it's more important than ever to set yourself apart, to differentiate yourself, and to have a "hook". Many times, setting out to be the "green apple in a barrel of red" can be the difference between success and failure. The importance of a personal brand can't be overstated. This informative session helps you to create brand equity to become the "green apple". 
 
This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Highlights
The major topics that will be covered in this course include:
- Importance of having long-term focus
- Definition of a personal brand
- Characteristics of a personal brand
- Definition and creation of brand equity
- Advantages of positive brand equity
- How to create brand equity
Objectives
After attending this presentation you will be able to...
- Recognize the importance of a personal brand
- Identify how to create your personal brand
Designed For
All working professionals
Registration for this course has passed.
Course Pricing
WYOCPA Member Fee
$79.00
Non-Member Fee
$103.00
Your Price
$103.00
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