Surgent's Making Rain - Client Service and Selling to Prospects (Audit Skills Training - Level 7) (A7M2)

Course Details

Date

Self-Study

Location

Online

Field of Study

Management

CPE Credit

3 hours CPE credit

Level of Knowledge

Advanced

Vendor

Surgent McCoy CPE, LLC

Prerequisites

Experience with audit, tax, or other engagements

Description

It costs more money to develop a new client than to simply retain an existing one. While a CPA firm with longevity needs to continuously develop new business to replace departing clients, a proper balance of marketing efforts should be divided between existing clients and prospects. This module provides tips and techniques for ensuring that your firm has the capacity to grow and expand its book of business in a healthy way.

Highlights

  • Continue marketing to existing clients
  • How to better connect with existing and prospective clients
  • Motivating prospective clients to engage with your firm
  • Methods for building value perceptions with existing and prospective clients
  • Differentiating your firm from the competition, including translating features into benefits
  • Handling objections and closing a sale

Designed For

Accountan

Course Pricing

WYOCPA Member Fee

Applicable if you are a WYOCPA member in good standing.

$54.00
Non-Member Fee

Applicable if you are not a WYOCPA member.

$54.00
Your Price $54.00

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