Description
Do you want a prospective client to sign an engagement letter? Do you want the IRS to see things your way? To have your manager approve your proposal for a new initiative? When you write for results, you are writing to persuade. In this fascinating workshop, you will learn the three major modes of persuasion (ethos, pathos, and logos) and how to harness them. You'll discover how to target the "hot buttons" of your readers, choosing costs and benefits that will spur them to action. Additionally, you'll master a classic way of finding a "hook" for your document and begin to draft a persuasive document of your own.
Highlights
• Persuasive writing
• Business writing
• Practice development
• Marketing
Objectives
• Identify appeals to character, emotion and logic in samples
• Identify topics of emotional intensity to a reader of a document you are planning
• Identify the inner questions of your reader
• Apply the structure of situation, complication, question and answer in composing an introduction
• Write the opening sentences of a persuasive document
Designed For
Partners, managers, staff, CPAs, accountants, and other financial professionals looking to expand and update their writing skills.
Course Pricing
WYOCPA Member Fee
$89.00
Non-Member Fee
$119.00
Your Price
$119.00
Upcoming Courses
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Surgent's Advanced Audits of 401(k) Plans: Best Practices and Current Developments
May 3, 2024
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Forgotten Managerial Accounting Tools for CPAs
May 3, 2024
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Yellow Book: Staying Compliant with Government Auditing Standards
May 3, 2024
View all upcoming courses